WHAT I DO

WHAT I SOLVE

I help founders cut through noise, clarify what actually matters, and build brands, products, and narratives that resonate.

My work sits at the intersection of:

Strategy | Brand & Product Marketing | Storytelling | Leadership Clarity | Psychology

I don’t run performance marketing ads or paid search. I help you solve the high-leverage problems that unlock momentum everywhere else.

Most teams aren’t struggling with channels — they’re struggling with clarity.

I help founders answer:

What should we actually prioritize right now?

Why isn’t our story landing? Who are we really building for?

What is the emotional experience of our brand? What do customers need to believe to take action?

What narrative motivates the team internally? What does the market believe we stand for?

If you could wave a magic wand and fix one thing, I help you find the root cause — not the symptom.

Strategic Clarity / Focus, alignment, and ruthless prioritization

Narrative & Positioning / External (brand, story); Internal (team alignment, mission)

Brand & Experience / Naming, messaging, creative direction, emotional resonance

Product Marketing & GTM / Who it’s for, why should they care, go-to-market (GTM)

Founder Advisory / Strategic decision-making, emotion regulation, leadership psychology

Seed → Series C startup founders

High-growth product companies

Health, wellness, consumer, marketplace, and mission-driven brands

Leaders building thoughtful, high-integrity, human-centered companies

We work best with founders who want depth, clarity, momentum, and a partner who can think both creatively and strategically.